Afero Hires Yoshinori Goto as VP of Sales for Japan & APAC

November 29, 2016

Former Broadcom, Marvell sales executive to lead programs that accelerate IoT development

TOKYO, Japan.Afero, the turnkey, end-to-end IoT platform that provides secure and reliable connectivity in virtually any industry, today announced that Yoshinori Goto will join the company as VP of Sales for Afero Japan Inc.

“The pace of innovation in Japan is astonishing. Brands are willing to be bold and make truly innovative products. Afero solves the biggest IoT pain points – security and connectivity – in the development of IoT cloud-connected devices. We look forward to helping many companies bring secure connected products to market,” said Joe Britt, CEO and cofounder of Afero.

“Yoshinori Goto is widely regarded as one of the top sales leaders in the wireless industry and has deep experience in helping manufacturers grow their business. I’m confident he can foster our long-term vision of becoming the IoT platform enabling the most recognized brands and businesses to stake their claim in the connected world,” said Shin Matsumura, cofounder of Afero.

Yoshinori Goto comes from Broadcom, where he served as Country Manager for Japan. In this role, he led all the network and infrastructure products business and helped maintain relationships with many revered brands, including Sony, Nintendo, Canon, Casio, NTT, and NEC. Prior to joining Broadcom, Yoshinori Goto held senior positions in Marvell Japan, Oak Technology, and HME. He also worked for Texas Instruments and Sumitomo Corp.

In May, Afero raised $20.3 million in funding led by Samsung Catalyst Fund and joined by Presidio Ventures, Sanshin Electronics Co. Ltd., SoftBank, Fenox Venture Capital, Assembly Fund, and Linear Technology cofounder Robert C. Dobkin.

To learn more about Afero and its turnkey IoT platform, visit

About Afero
Created by mobile and hardware veterans from Google, Apple, Nest, Danger, Microsoft, Amazon, Twitter, and Netflix, Afero offers secure and reliable connectivity for cloud-connected devices in any industry. Afero was designed to speed up and simplify product development, with technology that abstracts security and connectivity from product development. Afero allows device makers to focus on the functionality of their smart products and applications without the need to worry about challenges inherent to the IoT industry. We are working with OEMs in a range of verticals to bring secure, easy-to-use, connected devices to market. We have taken a systems design approach, touching on all parts of the connected ecosystem (edge device + hub + cloud + developer tools) to quickly bolt connectivity onto Greenfield (clean-sheet) and Brownfield (legacy) product designs.

To read the announcement in Japanese click here.

back to all press releases