Joe is an experienced Silicon Valley entrepreneur who founded Afero to re-think the way Internet of Things products and solutions are developed: by hiding complexity, Afero lets developers and users focus on their data. Joe also founded Danger Research in 1999 with co-founders Andy Rubin and Matt Hershenson. At Danger, Joe led the design of the hiptop smartphone (sold in the US as the T-Mobile Sidekick). Danger was purchased by Microsoft in 2008 for $500MM.

Before Danger, Joe joined WebTV as its first employee, where he developed the OS used in the WebTV set-top box platform, which was licensed by Sony, Philips, and others. His career began 25 years ago at Apple, and has also included senior engineering roles at 3DO and Catapult Entertainment. Just prior to founding Afero, Joe spent several years at Google working on Android.

Jim has extensive experience in the systems and device management industries. He has run local, regional, and international teams including stints in Latin America and Spain. Jim was at Boole & Babbage/BMC, Candle/IBM, Tivoli/IBM, SupportSoft, Nimsoft/CA, and Armor. Most recently, he was at IoT company Proximetry, which merged with relayr. Jim is a graduate of Santa Clara University where he studied computer science. He has three children and enjoys golf, tennis, and cooking.

Ben leads the Afero Customer Enablement (ACE) team that works with Afero customers around the world to help assure their success. Ben's team handles Sales Engineering, Customer Development Support, and post-launch Customer Technical Support. The ACE team is filled with amazing people who are dedicated to customers' success. With such a well-designed and easy-to-use product though, it can be too easy a job sometimes, but don't tell anyone that.

Ben's background is in wireless and high-tech product development, with over 20 years experience, including being a salaryman in Japan for Mitsubishi Electric, working at research labs in the UK, Australia and US, launching 13 mobile phones to market, and stints at Sharp, Intel and finally Qualcomm before joining Afero. For fun, he codes games in Java and keeps koi fish.

Shin has had extensive startup business development experience in both Japan and the US over the last 20 years. Prior to Afero, Shin was part of the founding team of Movida, a major startup incubator and accelerator in Asia. Before Movida, he was at Hambrecht & Quist, where he managed investments in internet companies across the US and Japan.

Earlier in his career, Shin was with GE's Corporate Audit Staff, and also at Mitsui & Co., where he worked with various global electronics component companies.

Tony has been developing software for a now terrifying 28 years. There have been documented sightings of him at all manner of corporations, including Apple, The 3DO Company, WebTV, Microsoft, Danger, Netflix, and more.

Dave leads Afero's Product Management that covers mobile apps, cloud and device requirements and specifications. Dave is a veteran of Silicon Valley having worked at companies such as Sun Microsystems, Pixo, and Palm. He also bring valuable wireless and mobile experience to the team.

In his spare time, Dave edits book manuscripts and attends classic rock and pop concerts.

Rocky Pimentel joined Afero in early 2017 as Chairman of the Board. Rocky's background includes experience as an operating executive with P&L responsibilities and a strategic advisor for numerous companies. He serves on the Board of Directors of Xilinx (XLNX) as well as Imperva Inc. (IMPV). He held various executive positions at Seagate, including President, Global Markets & Customers.

Rocky served as the Chief Operating Officer and Chief Financial Officer for McAfee, Inc., a consumer and enterprise digital security products company acquired by Intel, (INTC). Rocky has either been an operating executive or on the Board of Directors for LSI Logic (acquired by Broadcom Limited (AVAGO), WebTV, (acquired by Microsoft), and LifeLock, Inc. (acquired by Symantec).

Scott is responsible for hardware design and operations at Afero. With more than 20 years of experience, he has been at the nexus of disruptive technologies applying his skills to advance the early stages of game consoles, Mac compatibles, low-power processors, smartphones, and now IoT. Most recently, Scott was Vice President of Hardware for 3D Robotics, designing and manufacturing unmanned aerial vehicles. Prior to that, Scott worked at Google, Danger, Microsoft, Transmeta, Hello, UMAX, Radius, and 3DO. In his spare time, Scott creates kinetic art that breathes fire and unleashes lightning.

Mark focuses on building global strategic partnerships across different sectors with innovative companies. Mark's 20+ years of leadership roles in Silicon Valley spanning Business Development, Product Development, M&A, Funding, Marketing and Sales, is helping Afero to unlock new IoT platform implementations.

Mark's leadership experience spans globally. Prior to Afero Mark led Business Development and Sales at RAPT, led Corporate Development for Logitech's $1B Mouse and Keyboard Business and Sales/Business Development for 2 technology start-ups.